This is not a new product by any means just a lip product that I have loved for a long time and still do. Here are a few shades from ELF Matte lip color lipsticks.
Starting from the lightest to the darkest
This is a nude more in the cool side. A bit of a brown with a pink undertone.
This is something I believe is very rare to find a light coral. On my fair skin is was like a peachy nude but on my mother who has a bit more of a tan was a true coral.
This is a cool purple with a grey undertone.
Toned down brick red
I love the formula to these lip products. Mattes can be difficult, whether they feel to dry or look crack. Luckily for me I have no problem with them. They wear great and can last for up to 4 hours. Good pigmentation and are true mattes. No shine but still manage to feel nice on the lips. What I love about them is that they are a lipstick in a pencil form. So it makes easier to apply. Each cost me $3.